Pheenix Alpha


Pheenix Alpha Pioneers in Vinyl Pressing & Electroforming

Since the 70s, we've led the way in vinyl pressing technology, creating the world's first fully automatic, computer-controlled record press—AD12. Engineered for efficiency, reliability, and the smallest footprint, it remains unmatched.

We also revolutionized electroforming with a patented method that set new industry standards. Today, we're the only provider of both electroforming and vinyl pressing equipment.

With cutting-edge robotic upgrades, remote monitoring, and superior support, we ensure your business stays ahead. Why settle for less?

News

AD12 MANUAL VINYL PRESS

Pheenix is proud to announce the return of manual production, complementing our flagship automatic AD12 system. This expansion enables us to better meet the needs of smaller operations and customers seeking maximum flexibility and creativity. By reintroducing the manual process, we are now able to offer unique and customized vinyl …

26 March 2025

Innovative and User-Friendly Electroforming Solutions

Toolex Alpha was the world's first to sell plating machines featuring the smart electroforming technology that still prevails globally today, even though we have evolved the machines in many other ways since then. So, discover the ultimate in electroforming technology with Pheenix Alpha – your go-to choice for stamper production …

26 March 2025

AD12 Automatic, more hen 1800 machines built.

Fully Automatic Vinyl Press with Lots of Options The AD12 is a fully automatic press for production of vinyl records including safety cabinet. It embodies excellence in the world of automatic record presses and its entire construction is dedicated to the manufacturing of vinyl records. This pressing system is carefully …

26 March 2025

Comments

Andreas Runsten

FOR AD12 AND LUNAR LANDERS

When our skilled engineers decided to develop a vinyl press in the 70s, they aimed for nothing less than the latest, smartest, safest, and most efficient. Instead of creating a manual press, they harnessed the era's cutting-edge technology, giving birth to the world's first fully automatic record press with computer control – a feat accomplished when computers were mostly confined to large metal cabinets and lunar landers. It's no wonder that Toolex Alpha AD12 quickly achieved legendary status worldwide.



SMALLEST FOOTPRINT
Even the heart of the machine, the press, was crafted specifically for vinyl records, foregoing any compromises. We designed AD12 to be strong yet compact, and still, no one has matched its small footprint.



PIONEERS IN ELECTROFORMING

We were also pioneers in Electroforming technology. In 198x, Toolex Alpha acquired Europafilm Studio, the originator of the patented method that revolutionized stamper production. The innovation involved tilting the matrix at a 45-degree angle, a departure from the traditional horizontal plating. This breakthrough significantly enhanced both production efficiency and stamper quality. We were the first globally to introduce and sell these cutting-edge machines. Today, we remain the exclusive provider of equipment for both electroforming and vinyl pressing.



SUPERIOR SUPPORT
Though AD12 has evolved over the years, its core remains steadfast after nearly 50 years and millions of pressed records. This grants you a reliability that, for natural reasons, no one else can rival. With a track record of delivering numerous machines over decades, our service reliability is in a league of its own. Should anything falter, a dedicated service team stands ready to expedite your return to operation.



A CHOICE FOR THE FUTURE

Now, we've integrated cutting-edge robotic technology, allowing easy upgrades, remote monitoring, and online servicing to align with your evolving needs. Equip your business for flourishing success while exceeding your customers' expectations.

Why settle for less?

March 26, 2025, 12:16 p.m.

News

AD12 MANUAL VINYL PRESS

Pheenix is proud to announce the return of manual production, complementing our flagship automatic AD12 system.

This expansion enables us to better meet the needs of smaller operations and customers seeking maximum flexibility and creativity.

By reintroducing the manual process, we are now able to offer unique and customized vinyl pressings, including sought-after formats such as picture discs, splatter patterns, and multi-coloured vinyl. This move reflects our commitment in supporting independent artists, boutique labels, and anyone looking to create truly extraordinary vinyl records.

We have seen a growing demand for highly creative designs and smaller production runs; by reintroducing manual production the press allows us to provide even greater flexibility and innovation to our customers.

Pheenix has a long-standing tradition of excellence and innovation in vinyl production. This initiative is part of our broader strategy to strengthen customer relationships and continue delivering top-tier craftsmanship and quality.

This new manual system is based on the trusted AD12 platform, ensuring compatibility with many of its spare parts, offering a clear advantage to our customers in terms of maintenance and reliability.

Flexibility with Dual Press Options
The AD12 Manual also allows customers to expand their setup with two presses serviced by a single extruder, enabling efficient production at a higher scale. Additionally, customers can choose extra extruders for the creation of multi-colored vinyl records, providing more options for creative and artistic projects.

26 March 2025

Innovative and User-Friendly Electroforming Solutions

Toolex Alpha was the world's first to sell plating machines featuring the smart electroforming technology that still prevails globally today, even though we have evolved the machines in many other ways since then.

So, discover the ultimate in electroforming technology with Pheenix Alpha – your go-to choice for stamper production and electroforming solutions. Our system boasts an intelligent and intuitive design that sets it apart in the market. Equipped with a powerful new processor, it adapts to your specific needs with customizable software options.

phennix alpha delivers the complete suite from silvering to fast plate equipment, ensuring the best possible stamper for your pressing machines.

26 March 2025

AD12 Automatic, more hen 1800 machines built.

Fully Automatic Vinyl Press with Lots of Options
The AD12 is a fully automatic press for production of vinyl records including safety cabinet. It embodies excellence in the world of automatic record presses and its entire construction is dedicated to the manufacturing of vinyl records. This pressing system is carefully crafted around the fundamental processes of vinyl record production, with its entire machine design dedicated to the art. The concept incorporates numerous original and ingenious ideas and inventions, effectively addressing critical challenges associated with automatic record pressing, including:

Streamlined operation

Precise centering

Reliable labeling

Secure unloading of records, even lightweight ones

Swift and effortless stamper replacement.

26 March 2025

Comments

Andreas Runsten

FOR AD12 AND LUNAR LANDERS

When our skilled engineers decided to develop a vinyl press in the 70s, they aimed for nothing less than the latest, smartest, safest, and most efficient. Instead of creating a manual press, they harnessed the era's cutting-edge technology, giving birth to the world's first fully automatic record press with computer control – a feat accomplished when computers were mostly confined to large metal cabinets and lunar landers. It's no wonder that Toolex Alpha AD12 quickly achieved legendary status worldwide.



SMALLEST FOOTPRINT
Even the heart of the machine, the press, was crafted specifically for vinyl records, foregoing any compromises. We designed AD12 to be strong yet compact, and still, no one has matched its small footprint.



PIONEERS IN ELECTROFORMING

We were also pioneers in Electroforming technology. In 198x, Toolex Alpha acquired Europafilm Studio, the originator of the patented method that revolutionized stamper production. The innovation involved tilting the matrix at a 45-degree angle, a departure from the traditional horizontal plating. This breakthrough significantly enhanced both production efficiency and stamper quality. We were the first globally to introduce and sell these cutting-edge machines. Today, we remain the exclusive provider of equipment for both electroforming and vinyl pressing.



SUPERIOR SUPPORT
Though AD12 has evolved over the years, its core remains steadfast after nearly 50 years and millions of pressed records. This grants you a reliability that, for natural reasons, no one else can rival. With a track record of delivering numerous machines over decades, our service reliability is in a league of its own. Should anything falter, a dedicated service team stands ready to expedite your return to operation.



A CHOICE FOR THE FUTURE

Now, we've integrated cutting-edge robotic technology, allowing easy upgrades, remote monitoring, and online servicing to align with your evolving needs. Equip your business for flourishing success while exceeding your customers' expectations.

Why settle for less?

March 26, 2025, 12:16 p.m.

Pheenix Alpha

Equipment/Technology

Galvanics

Established in1932

CountrySweden

CitySolna

AddressSkepptunaborgen 299

ShipmentSweden

Phone+46 8 598 933 00

Contact personAndreas Runsten (CEO)

Emailandreas.runsten@pheenixalpha.com

Website https://pheenixalpha.com/

Social https://www.instagram.com/pheenixalpha/